Google vs FB vs IG Advertising

Google Ads vs Facebook Ads vs Instagram Ads: Which one is suitable for your business?"

Online advertising has become an essential choice for businesses to promote their products and services. Among the three giants, Google, Facebook and Instagram, each of them has their own unique features and advantages. Let’s take a deeper look at the comparison of these three platforms.

First, there’s Google Ads, which is based on search engine advertising and allows consumers to see your ads when they search for specific products or services. Its advantage is that it can reach target audiences precisely and optimize through keywords to increase the click-through rate. For example, an online store can use the keyword "online shopping" to attract consumer’s attention. However, due to the intense competition, the cost of advertising is also higher.

Next, there’s Facebook Ads, which can reach target audiences precisely through a large amount of user data. Additionally, Facebook also provides a wide range of advertising types such as video, live streaming, and ad combinations, which allows for more creative advertising. For example, a travel company can use Facebook’s live streaming feature to showcase their travel experiences to consumers. However, Facebook’s advertising costs are also relatively high and require a certain amount of time to optimize.

Lastly, there’s Instagram Ads, which can attract consumer’s attention through images and videos. It’s particularly suitable for brand building and image promotion. For example, a beauty brand can use beautiful images and videos to showcase its products to consumers. Additionally, Instagram’s advertising costs are relatively lower, making it suitable for small and medium-sized enterprises.

In conclusion, Google Ads is suitable for precise targeting of audiences, Facebook Ads is suitable for promoting through a variety of advertising types and user data, and Instagram Ads is suitable for brand building and image promotion. Small and medium-sized enterprises in Taiwan should choose the most suitable online advertising platform based on their needs and budget.