LINE to Success: Utilizing Official Accounts for Taiwanese Small Businesses

If you’re a small to medium-sized business owner in Taiwan, you probably know that marketing is key to your success. But do you know how to take advantage of the free official LINE app to generate more profits?

First and foremost, LINE is a hugely popular messaging app in Taiwan. Surveys indicate that over 70% of Taiwanese people use LINE. This means that if you set up an official account on LINE, you’ll be able to reach a large number of consumers. For example, you can create an official account on LINE and send out information about your business activities to customers, increasing their awareness of your brand. For instance, during the anniversary, you can send out limited-time coupons to the official account followers or sending pre-order discounts to your fans before the new product launch, these are the activities that can make customers interested in purchasing.

Secondly, official LINE accounts allow you to build closer relationships with customers. You can use LINE to send out information about new products, promotions, coupons and more, making customers feel cared for and satisfied. For example, during the anniversary, you can send out limited-time coupons to the official account followers or sending pre-order discounts to your fans before the new product launch, this not only can attract customers to consume, but also increase customer loyalty. Furthermore, you can hold sweepstakes and other events through the official account, which can increase customer engagement.

Lastly, official LINE accounts allow you to engage in real-time interactions with customers. You can have online conversations with customers, answering their questions and solving their problems. For example, if a customer asks you about the use of your product, you can give an answer directly on LINE without waiting for a phone call or email response. This not only makes customers feel satisfied, but also increases their trust and support for your brand. Additionally, you can hold online Q&A through the official account, which can increase customer’s understanding of your product and also provide better service.

In conclusion, using the free official LINE app can generate more profits for small and medium-sized businesses in Taiwan. By setting up an official account, holding promotions, engaging in real-time interactions, and more, you can increase customer awareness, loyalty, and satisfaction, and also provide better service. Therefore, if you’re a small to medium-sized business owner in Taiwan, consider using the official LINE app to enhance your marketing strategy.